Paul Lloyd is to lead Entatech UK's first move into the provision of cloud space-based services, heading up the distributor's white label cloud offering, Entacloud, set to be launched in early 2016.
He has much channel experience having worked for a number of service providers over the past 25 years, and in the 'as-a-service' market for the last 10 years.
"There is a great deal of confusion in the market and it is difficult for MSPs to know where to go, or what to do," said Lloyd.
"Entacloud offers a one-stop-shop for cloud services, based on a simple and intuitive interface and business support services to aid resellers as they make this business transition."
Dave Stevinson, Entatech Managing Director, added: "Paul has a clear understanding of the issues and challenges companies will face when looking to move from a transactional to subscription based business. "
Developed in conjunction with Egenera's Xterity Cloud Services, Entacloud will deliver a full range of dedicated, managed, private and hybrid cloud services, including Infrastructure as a Service (IaaS), Disaster Recovery as a Service (DaaS) and Backup as a Service (BaaS) exclusively through the channel.