Content Guru's multi-channel outbound customer engagement application, storm CONTACT:OUTBOUND, boasts new features such as automated and live agent dialling and fully integrated campaign support across SMS, IM, email and social media, enabling organisations to deliver outbound services on any scale.
CONTACT:OUTBOUND is a component of the multi-channel Cloud Contact Centre Suite.
Administrators can provision campaigns through the secure, web-based storm administration interface, selecting agent groups, data sources, pacing profiles and multi-channel options.
storm then automatically delivers the campaign, mass broadcasting personalised multi-channel messages at specified times, while also assigning agents to automatically contact customers.
For agents, all interactions take place in a blended inbound and outbound environment within the DTA (Desktop Task Assistant).
Agents can handle multi-channel inbound enquiries and then be automatically connected to an outbound call when they are available, which is closely monitored by storm in real time.
Using predictive dialler logic, these storm generated outbound calls are only connected to live agents if they are successful, increasing efficiencies as agents no longer have to waste time dealing with unanswered calls and answerphones, and are instead better able to deliver multi-channel support.
Administrators can also set business rules to ensure that outbound dialling rates are synchronized with agent availability and that abandoned calls are kept within regulatory Ofcom limits.
OUTBOUND also leverages storm's database, DATA MANAGEMENT, for campaign delivery.
Mush Rahman, Project Management Team Leader for Content Guru, commented: "Organisations are under more pressure than ever to meet heightened consumer expectations. Being reactive is no longer an option, businesses must proactively engage with consumers, who are becoming increasingly wary of standard dialler campaigns and less receptive to legacy call centre methods.
"It is now more important than ever that organisations deploy contact centre solutions that align with these changes in consumer receptiveness to maintain customer satisfaction and loyalty as well as strengthen their brand image.
"Demands are increasing for convenient interactions and tailored content. OUTBOUND's multi-channel and intelligent routing capabilities empower organisations to manage mass outbound campaigns in a more personalised, streamlined and dynamic way that complies with industry standards and consumer expectations, while also boosting agent productivity, morale and overall contact centre efficiency."