Gamma CEO Bob Falconer (pictured) believes resellers should rationalise their supply chains to compete successfully in the changing ICT market.
In his key note speech at the fourth 'Gamma does Downton' 2016 partner roadshow in London, Falconer told an audience of 300-plus partners that having just two or three suppliers gives reseller organisations the capability to cover the full spectrum of customer needs.
"Today it is vital to be selling a full portfolio of comms and preferably IT as well because competitors doing it all will always discount you. You could buy from more suppliers or even buy a company with different expertise to increase your portfolio, but that strategy is veneer thin.
"You could start building your own infrastructure but it takes time and can end up sub-scale, unreliable and unintegrated.
"You could wrap your business around a single big supplier but their contracts can be restrictive and controlling, and where does it leave you if their channel strategy changes which it can do on a whim?
"It is far better to work sensibly with two or three suppliers as it adds diversity to your business and means you can spend more time talking to customers and not trying to integrate a multiplicity of products."
This was all in line with Gamma's new product and service announcements which Falconer believes keeps them 'ahead of the game' with the help of its channel partners.
"Innovating is important to us, but is all about developing rapidly and getting disruptive products and services to the marketplace.
"We know the big boys are slower and will eventually commoditise so getting ahead is important. The channel is into every nook and cranny of UK business so you are the final part of our strategy."
Among the 'disruptive' products unveiled at the conference were a bolt-on Multi-Net mobile solution which will enable customers to seamlessly 'hop' from one carrier to another when a signal is weak; a business grade mobile voice mail solution; upgraded Ethernet and Inbound offerings and a new SIP trunk call manager solution that will give end users the ability to manage their own number via an app.
Product Manager Alan Mackie stressed that Gamma's MVNO offerings enabled resellers to compete and beat the big four with no loss of customer ownership. "You own the contract, you own the deals," he said.
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