A portal tool the enables resellers to send ready prepared marketing e-shots to their end user targets has been made available by Exertis.
Rob Fitzsimons, Exertis, Head of UK Marketing, said: “This is an efficient way for our resellers to generate leads. We have received great support from our vendors, enabling us to prepare a number of messages, offers and promotions that our resellers can choose to take advantage of to generate their own marketing campaigns.”
Each managed campaign consists of an e-shot and a landing page which can be personalised with the reseller branding.
Exertis currently has over 100 resellers using the system and has successfully run a number of campaigns featuring an array of leading vendors, with click through rates in excess of 5%.