Beta puts dealers in frame for AV market

Beta Distribution's presence in the AV market is strengthening as dealers continue to secure high value digital signage contracts following its acquisition of AV company ContentWall and subsequent launch of an AV services division in June.

The hire of Mike Cunningham-Clayton from Exertis as Head of AV in July provided a boost to the operation that has quickly made inroads into a number of markets including the design, product supply and implementation of 50 meeting rooms with audio/video and UC capability, multiple digital menu and signage projects into stadia and retail and a number of large boardroom solutions.

"There will be digital signage opportunities in every dealer's existing customer base," stated Cunningham-Clayton. 

"Walk down any High Street and you can see just how much digital signage has replaced traditional advertising media.

"The opportunity isn’t just in the High Street– estate agents, schools, doctor’s surgeries, sports centres, reception areas – the list is endless, and they’re all potential users of digital signage."

Brisk AV business has prompted Beta to strengthen its team with the appointment this month of Steve Grundy as Head of AV Sales and Steve Goodwin as AV Solutions Architect. 

Both bring over 20 years experience in the industry and previously worked at Midwich.

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