Babble has signed a three-year deal with Threshold Sports to become the official cloud partner for Ride Across Britain.
The challenge takes 1,000 cyclists 980-miles from Land’s End to John O’Groats.
Babble has committed to raising over £500k for The Prince’s Trust and The Buffalo Foundation over the course of the deal to help young people achieve their goals.
CEO Matt Parker said: “Having completed Threshold’s Ride Across Britain six times, I am looking forward to number seven in 2021.
“We want to be more than just a technology company, which is why it is so important for us to commit to raising funds for our charities.”