A landline replacement solution launched by Gamma, called PhoneLine+, is a key step stone for small firms needing to prepare for the all-IP world, according to Chief Marketing and Product Officer Chris Wade.
"With the 2025 PSTN switch-off fast approaching, PhoneLine+ is created for micro businesses that rely heavily on their single legacy landline," he said.
"PhoneLine+ is delivered and fully managed from the cloud so the service is always available and maintained, as well as being simple to set up and easy to use."
The VoIP-based WLR replacement service supports the key elements expected of a traditional telephone line including voicemail, call divert, call transfer and call hold.
It is estimated that over three million business telephone lines are yet to migrate to a digital solution.
“In developing PhoneLine+ we spoke to hundreds of small business owners about their biggest daily challenges and managing time better and more productively was top of the wish list," added Wade.
"Any investment in communication tools and technology is expected to deliver tangible results in this area.
"It was clear that having a business phone that works every time, is easily accessible and allows customer and call information to be available in an intuitive way, would be an advantage."