Patterson promoted to channel chief at Aryaka

Aryaka has promoted Craig Patterson to Senior Vice President of Global Channels to lead the company's channel strategy worldwide, enabling alignment across partner sales and marketing teams.

Since September 2021, Patterson has served as Channel Chief and Vice President of Channel Sales – Americas, where he was responsible for go-to-market strategies within the agent, resell and distribution channels.

"Under Craig's leadership, Aryaka's North America channel and partner-generated revenue have grown exponentially," said COO Dennis Monner.

"In this newly created role, he and his global team will extend those proven initiatives worldwide, creating more opportunities for Aryaka and our partners around the globe."

In January 2022, Aryaka launched its Global Partner Programme to unify the company's partner-led go-to-market strategy under a single programme for channel partners of all types worldwide.

"Our goal is to optimise the opportunity that comes with Aryaka's cloud-first WAN and SASE by aligning with our partners' go-to-market strategies, whether that's by enabling co-management or helping them drive leads and revenue with joint marketing and sales initiatives,” added Patterson.

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