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IGEL has appointed Matt Hoppe as VP Sales for North Europe, responsible for managing the UK, Ireland, Benelux and all Nordic countries.
Hoppe role will involve growing channel partner programmes, driving direct engagement with key enterprise customers and increasing the performance of IGEL’s sales and marketing teams.
He previously held channel-facing roles at Xtravirt and AMS.
CEO Jed Ayres, said: “Hoppe brings a wealth of channel and business development sales expertise crucial to our future performance in Northern Europe.”
Hoppe added: “IGEL’s growth potential is evidenced by 125 global hardware, software and peripheral vendors signed up to its Ready channel programme.”
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