Berkshire-based AV distributor Ascentae has appointed John Vickerage as Channel Director.
He brings over two decades of audio visual and unified communications industry experience, and latterly worked at Huddly before making the move back into distribution.
He said: “The modern distribution landscape is highly competitive and the large broadline distributors dominate the market, representing few key brands.
“This can be a challenge for new vendors and for clients who may require technical or commercial help in selling to end users. Ascentae represents this underserved market.”