Blend of human touch and automation key for partners

Channel leaders still value human interaction above all else (36%), but self-service partner portals (32%) and a mixed approach (32%) are not far behind, finds Voip Unlimited.

This close split suggests vendors must balance the need to find operational efficiencies with old-fashioned relationship building if they are to find success across their partner bases.

Mark Pillow, Director, Voip Unlimited said: “Vendors need to provide genuine channels for partners to connect through. Dedicated account managers and support teams, access to SLT and regular catchups/ occasional informal events are all powerful tools to align businesses, drive KPIs and ensure all are working as one.”

“On the other hand, the unpredictable economy is prompting businesses across the UK to innovate and reduce operating costs, and recent advances in Machine Learning, integrations and automation have made those savings accessible for all, with many businesses looking to the channel to guide them through the process.”

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