Fidelity rebrand signals Xaas pivot

Fidelity Group is embracing Everything-as-a-Service (XaaS) by evolving its offerings and expanding its reach across the UK.

The XaaS pivot is highlighted by a new brand identity including a website and logo refresh.

MD Alan Shraga (pictured) said: “Our new identity, Empowering XaaS, better represents what Fidelity is and what we bring to the market for our customers and partners.”

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