Audio Productions resellers will be able to offer customers more localised human caller experience following the launch of Regional Voices.
The initiative introduces voiceover artists representing a range of UK regional accents including Tyke (Yorkshire), Scouse (Liverpool), Geordie (Newcastle), Lancastrian, Welsh, Northern Irish, and West Country voices.
Audio Productions cites a 2025 study found that 23% of customers prefer interacting with an agent who shares their accent, and 35% report reduced stress levels when they hear a familiar regional accent.
Andrew Jones, Director of Audio Productions, said: “. As AI voices become more widespread, everything starts to sound the same. Regional Voices is our way of helping businesses sound like themselves again.”