Triton diversifies into Energy

dean-billington.pngFounded in 2011, Triton Telecom are a team of connectivity and telecoms experts providing award-winning customer service. Director Dean Billington explains how the Fidelity Energy partnership began a couple of years previously, “We faced a number of challenges and changes within the business. Three years ago, we restructured and focused on becoming specialists in telephony and VoIP and that’s worked well for us. We were looking at energy because we wanted to diversify slightly, and we didn’t want to do the usual telephony thing which was to branch out into IT. We decided to offer energy services after a meeting with Jason Fernyhough of Fidelity Energy at a Margin event. We had a good conversation; I liked the Fidelity Energy offer and the fact that we have a lot of control means that we can maintain the relationship with our customers. Even though the customers will be contracting with the different suppliers, they remain our customers and that was key for us. After the restructure, we were finally able to add this to our products and service offering.

When we were onboarded, we were somewhat dubious of the process. Typically, navigating a new portal can prove difficult and energy, on the surface, seems very complicated. Jason has been a great help and has been in the office showing us how to use the portal and everyone in the team was surprised at how easy it is to use, so it completely changed our perspective. The fact that it is so simple and that you don’t have to do a great deal in order to generate a quote. The team are there if we need them, but when we want to take more ownership, provide quotes and set the margins, we can do so ourselves.”

Triton Telecom have only recently been pushing their energy offering to their customers. Dean commented, “We had our first bill across from a business in Wales: you never know where you’re going to find your first customer. It shows you are not restricted to local customers who could even be located in a different country and that is something I found really interesting.

We are working on building our energy pipeline by talking to existing customers, upselling them until we get to grips with how it all works. But the support has been amazing and the fact that we can either rely solely on our account manager or we could even provide quotes ourselves, allows us the freedom to take on as much initiative as we would like to.

We have found energy to be a better fit with our business than expected. It’s a necessity for all businesses, just like telecoms and IT, so it makes sense to offer energy to your current customers and you can always branch out further if you find success with it. It’s a no-brainer and working with Fidelity Energy makes it so easy to diversify into. If we were to try and break into IT, for example, then we would have to employ and train more personnel. With Fidelity Energy we don’t have to do that, it is really easy and we definitely have plans in the future to branch out and start serving it as a sole product once we have found our feet.”

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