Guest Metrics rolls out online safety tools to protect children

Jonny Robinson, Founder, Guest Metrics

Guest Metrics is helping public venues across the UK stay compliant with the Online Safety Act by delivering filtered, age-assured, and audit-ready public WiFi using a new platform that helps protect children from harmful digital content.

Founded by telecoms veteran Jonny Robinson, the company is launching a nationwide rollout to help venues bring their public WiFi into compliance, boosting much-needed protection for children and young people, as the Online Safety Act introduces new legal obligations for digital safety in public spaces.

Designed specifically for hospitality venues, local authorities, libraries, stadiums, and any space offering internet access to children, Guest Metrics provides key tools that will ensure children are kept safe.

These include templated children’s risk assessments; Child Safe content filtering; privacy-first facial age estimation (no ID upload or biometric storage); and session-level logging aligned with Ofcom’s Protection of Children Code.

Robinson (pictured) commented: “The question that we’re putting to every UK venue is: “Would you know if your public WiFi is harming children?”

“Too many venues still offer open, unfiltered WiFi — which can expose children to harmful content or be exploited by abusers. The law has changed. Our job is to make compliance painless.”

From July 2025, the law changed and venues must respond accordingly. This means that any venue offering public WiFi to children must block access to illegal or age-inappropriate material; complete a children’s online risk assessment; follow Ofcom’s Protection of Children Code of Practice; and be able to produce records proving compliance.

Failure to act could result in regulatory enforcement, fines up to £18m, and reputational damage — even for small businesses or councils unaware of the changes.

Guest Metrics is designed for adoption by venue operators, IT resellers, and telecoms service providers, and gives full support for multi-tenant environments.

Robinson concluded: “As someone who’s worked in telecoms for over a decade, I’ve seen the gaps in public access networks — especially when it comes to safety and accountability.

“With Guest Metrics, we’ve built something that makes WiFi access safer for children and simpler for venue owners. Compliance doesn’t have to be complicated — but inaction now carries real risk.”

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