The winners of the O2 Direct Partner Network Digital & Customer Excellence Awards met at Silverstone race track in Northamptonshire to celebrate following the re-launch of the O2 Direct Partner Network earlier in the year.
The new awards hailed the end of the outdated tiered system which has been used across the industry for many years, and are indicative of O2's new approach in rewarding partner's overall capability instead of grouping them by their scale and size alone.
The day kicked off with lunch in the British Racing Drivers Club over-looking the track, followed by the awards presentation.
Senior figures from O2 - Ben Dowd, O2 Business Director, Paul Lawton, General Manager SMB, and Jason Phillips, Head of Partners SMB - presented Excellence Awards to 21 of O2's partners, 11 of whom won both the Digital and Customer Excellence Awards.
As well as receiving their awards the partners got the chance to race each other on the world famous track, James Wright from Vivio being crowned Driver of the Day (pictured) on top of an award for Digital Excellence.
All winners receive new excellence award branding, additional commercials and further marketing, training and consultancy to help develop their business.