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US-listed CDW, which acquired UK-based Kelway last year, has now formally changed the UK operation's name to CDW. "The opportunities to deliver enhanced services and solutions stemming from this integration offer tremendous potential," said Phil Doye, founder, Kelway.
"Everything our customers value about their relationship with Kelway will strengthen as we become CDW."
To help introduce CDW to customers in the UK, the company will roll out a local marketing campaign with print, digital and out-of-home components, including taxi, rail and office signage.
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