Exertis Micro-P is aiming to put resellers in the frame for incremental revenue opportunities following a link-up with Cambridge-based video conferencing manufacturer BlinkPipe which enables voice and video over one Internet connection.
BlinkPipe merges the audio stream from an analogue or SIP conference phone with the HD video of their 720p, multi-element zoom lens face-tracking camera.
This way, the video travels over the customer's Internet connection and the conversation is not broken up by poor network performance.
The solution simplifies what has until now been a technical hurdle for most resellers, according to James Burns, UC Devices Business Unit Manager at Exertis Micro-P.
"The BlinkPipe solution eases the pain a reseller historically would have experienced with bringing this type of technology into their portfolio," he said.
"There is no need for a reseller to invest significant time and expense on vendor technical and sales accreditations or be restricted to USB devices that use an existing desktop conferencing service."
Burns also noted that the solution is available in both an opex and capex sales model. And as part of BlinkPipe's accreditation programme resellers get a BlinkPipe Room System for their own demonstration use, sales and technical training plus marketing collateral and referrals.
"BlinkPipe makes video conferencing available to end users who did not have the budget for an integrated VC solution," added Burns.
"This product presents an incremental sales revenue opportunity for our channel partners to present to a well-established audio conferencing market in the UK."
In bold statement Dan Burgess, UC Devices Product Manager (pictured left), claimed: "BlinkPipe is a true game changer in the conferencing marketplace.
"It offers an opportunity for resellers to re-engage with their customer base with a product that offers 100% attachment rates to existing and incremental audio conferencing sales.
"The clever bit is that the camera 'listens' to the conversation and lip syncs the video and audio so it appears they are both on one video stream."
Exertis Micro-P's launch plan for BlinkPipe includes a series of product webinars during week commencing 21st July.