CX focused Assist Digital has acquired IG Group UK for an undisclosed sum.
The move bolsters Italy-based Assist Digital's play in the global digital transformation market where it is seeking to widen its skills base and strengthen its presence in the UK and wider European territories.
IG Group’s expertise spans a broad range of complementary capabilities including a data analytics department, business transformation experience and a customer experience practice.
Enrico Donati, co-founder and executive chairman of Assist Digital, said: “The complexity of today’s digital and multichannel reality requires ever greater design capabilities to offer customers simple, effective and intuitive solutions.
"The IG Group’s significant global customer base, knowledge and strength in analytics gels perfectly with our existing skill sets.”
IG Group UK MD Matthew Ellis added: “This is a defining moment for our company and one we’ve been building towards for the past decade, which has seen us focus on enabling clients to make strategic sense of their data.
"This acquisition strengthens both companies and provides the springboard we need to move to the next level.”
This deal follows Assist Digital’s purchase of Attoma just weeks ago.
Attoma is a French agency specialised in user research, service and UX Design.