Software integration and automation platform provider FuseGenie has launched to help the UK ICT channel meet the challenges and opportunities of integration and automation across emerging Software-as-a-Service (SaaS) and application portfolios.
FuseGenie is the new venture and brainchild of MD Vincent Disneur and follows his successful leadership and development of Union Street Technologies.
"Today, every business depends on software to run, improve and grow," he stated. "Sales, logistics, finance, marketing, HR, all use software to achieve their goals, increasingly via the fast-growing SaaS model.
"In this fast-moving, interconnected world there is high demand for apps to integrate with each other, across teams and between businesses.
"When software is better integrated it speeds innovation, accelerates time to revenue for new products, improves the customer experience and reduces latency in business processes. These are the goals that FuseGenie is being launched to address."
Disneur also noted that modern business partnerships are forged digitally and whether they already have an API strategy or are just starting an integration journey for better partnerships, FuseGenie aims to help channel businesses run better, grow their partner network faster and deliver more value.
"For SaaS, software, platform and Marketplace businesses, getting to scale is crucial," added Disneur. "The FuseGenie platform and rapid delivery model integrates the widest range of apps, workflows and partners to foster growth.
"Furthermore, the technology stack that VARs and MSPs have to operate is ever-wider and increasingly software-centric. FuseGenie allows them to take control and optimise the value of customer relationships."
Disneur pointed to that FuseGenie was formed in response to his personal experience of leading one of the UK’s most successful software and channel businesses at Union Street.
"I see the proliferation of SaaS offering significant opportunities for the channel to develop new value propositions, partnerships and revenue streams through better, more integrated experiences," he added.
"But software integration is hard and the market knows it. The need for speed, overstretched developers, new competitors – all make this a major challenge.
"The business leaders I speak with are asking us to make billing platforms integrate seamlessly with accounting apps. Or CRM solutions trigger collaboration workflows in their teams. Or feed business intelligence solutions from customer facing apps. The list is endless - and we are only at the start."
The FuseGenie platform is no-code, has 100-plus off-the-shelf connectors and a visual integration workbench, reducing development resources and time needed to meet the challenges and opportunities of software integration.
FuseGenie also supports in-platform Marketplaces allowing partners to monetise and track the performance of their integration portfolio.