Westcon Group workshops unlock vertical market potential

Westcon Group is running a series of vertical sales enablement workshops to support its partners with tools and expertise to sell more effectively into vertical markets.

Following a successful healthcare event, the latest workshop focused on 'How to sell into Manufacturing' and was held at Polycom's Executive Experience Centre in London.

The event included presentations from Polycom, Spectralink, Westcon, Yorktel and a fashion supplier who successfully worked with Interlink Vision to implement Polycom Solutions.

It also included a live demonstration from New York using Polycom's 'Open Telepresence Experience (OTX)' and Real Presence Immersive Studio Solutions.

Alex Joseph, Account Director at Yorktel, presented his top tips on selling into the manufacturing sector. "Yorktel is a key player in manufacturing and we concentrate on understanding the business requirements and challenges to deliver a solution rather than leading the sale with technology," he said.

John Richardson, Marketing Director, Westcon Group, added: "These interactive workshops are a fantastic way to share ideas and address the pain points that partners experience selling into vertical sectors."

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