Westcon-Comstor has appointed Wayne Mason as Commercial and Marketing Director of the Unified Communications and Collaboration (UCC) Solutions Practice for the EMEA region.
Mason brings over 20 years of unified communications and distribution industry experience to the position.
He will be responsible for product management and solution marketing strategies that support the company's UCC business objectives in the high-growth collaboration space.
Joining from Imago ScanSource, Mason spent 12 years employed in multiple sales, product management and marketing roles, most recently as head of Group Marketing.
Previous to Imago he led the high-touch sales team at Tandberg.
Mason has experience in the UC and collaboration solutions area, having worked with a number of Westcon-Comstor vendors including Polycom, Avaya, Tely, Blue Jeans and others.
"Wayne brings invaluable expertise to Westcon-Comstor. His proven ability to develop, manage and lead fast-growth sales and marketing teams and build long-term profitable channel relationships will be a great asset to our organisation," said Guy Koster, Westcon-Comstor EMEA General Manager and Unified Communications and Collaboration Solutions Practice lead.
Mason added: "With the UCC space predicted to grow at a compound annual growth rate exceeding 20 percent over the coming five years, technology resellers have tremendous sales opportunities ahead."