Experienced channel builder Steve Day is to lead West Unified Communications Services' new UK partner recruitment campaign.
He joined the cloud contact centre specialist from hosted telephony provider Sipsynergy and has also held channel roles at Avaya, Broadsoft and Mitel.
His new remit is to recruit channel partners for West's Cloud Contact Pro platform which offers multi-media capabilities to contact centres of all sizes.
Enda Kenneally, VP Sales & Business Development, commented: "We see the channel as a key route to market for West Cloud Contact Pro. Steve's role is newly-created, but one that we see as absolutely critical to our future success."
According to research by West, poor customer experiences have resulted in circa£234bn of lost value to UK companies in a typical year.
It's a trend that Day hopes to reverse by introducing Cloud Contact Pro to UK businesses via channel partners. "A user friendly interface creates the kind of customer experiences that today's consumers are demanding," he claimed. "Cloud Contact Pro also allows our channel partners to create deeper relationships with their own customers."