Survey reveals growing role of IT in sales success

A significant majority of sales professionals say their jobs are made easier by the efficiencies and support provided by IT.

In a survey by RingCentral and Censuswide 80% of respondents experience a slicker sales process while 90% cited the support they receive from IT as a telling factor.

Sahil Rheki, UK MD of cloud comms provider RingCentral, commented: "The relationship between sales and IT is integral to business efficiency and these stats demonstrate how vital the IT department is to sales teams."

More than half of the survey's respondents also see the IT department as a business improvement operation, introducing new IT processes and infrastructures.

"With the rise of team collaboration and off premise cloud networks, KPIs for IT teams are evolving from reducing downtime to boosting efficiency and supporting the sales, marketing and operations departments," added Rheki.

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