Pragma has extended its portfolio with the addition of SO Review, an automated social media and online review tool from SO Connect.
SO Review brings together reviews from multiple platforms into one dashboard.
"Pulling together reviews from TripAdvisor, Google, Facebook, Instagram and JustEat to name a few, not only saves time and improves rankings but also drives more positive reviews," said Will Morey, Sales and Marketing Director at Pragma.
"Beating the competition has been made one step easier with SO Review's ability to draw direct comparisons with a business's competition, and offers an opportunity for resellers to engage their customers in better utilising social media as part of their marketing plan.
"Marketing budgets typically far exceed comms and technology budgets and this gives resellers very direct access into that opportunity."
Daan Donders, CEO and founder of SO Connect, added: "We have seen huge growth in the global markets where we have launched SO Review and know that the UK will be another great success story.
"Online reviews can make or break a restaurant or bar, and this new product helps ensure that reviews contribute to the success of a great hospitality location."
Pragma is the sole UK distributor of automated marketing tool SO WIFI and SO Review.