The rebrand of Peach Telecom to Peach Technologies marks the beginning of a new chapter in the company's history, according to CEO Darren Scott-Healey (pictured).
He noted a strong period of growth, the acquisition of an IT MSP and a new focus on bigger business clients as catalysts for the revamp.
"We have always specialised in small to medium-sized businesses, but we are naturally progressing into the mid-market so we needed a slicker look which is more appropriate for enterprise organisations," he said.
Peach Telecom was formed in 2006 and its expansion prompted the creation of a new identity, website and logo, underpinned by the a strapline 'Making technology simple'.
"This heralds an exciting time for Peach," added Scott-Healey. "We now have a consistent identity and use the word 'technologies' in our name to reflect our telecoms and IT offerings.
"The logo gives us a more professional look and feel for entering the mid-market arena, while reflecting the company's dynamism and innovation."
Peach's new logo is made up by four colours representing the main product areasof systems, mobile, data and networks.