Manchester-based provider of white label cloud-based IT services Disty Cloud is advancing its strategy to plug a skills gap that prevents many resellers from incorporating cloud services into their portfolios.
According to Partner Manager Kamran Maqbool, during his 13 years stint in the telecoms industry he has witnessed inertia among resellers who do not respond positively to the emergence of new services and opportunities - and he claims this stick-in-the-mud attitude towards new technology can only lead to diminishing business.
"Some telecoms companies are resistant to offer new services due to a lack of knowledge and skills, so they stick to what they knew best," he said.
"But unfortunately for them, their competitors moved quicker and took advantage of growing markets which in turn killed the dinosaur telecoms companies.
"The cloud is no different. However, with the cloud market growing year-on-year and margins getting tighter in the traditional telecoms marketplace cloud solutions have come at the perfect time.
"The only downside is that cloud solutions brings with it a requirement for a new set of skills within the business."
Disty Cloud is 100% channel focused and in addition to cloud services its white label solution includes pre sales, service delivery and ongoing end user support, noted Maqbool.
Solutions include hosted Exchange, hosted Lync, hosted desktop, cloud servers and cloud backup.
"Our white labelled cloud offering enable partners to provide their customers with enterprise class solutions that complement the current portfolio and deliver a predictable recurring revenue stream," added Maqbool.
"Now our telecoms partners capitalise on opportunities that have historically been beyond their reach due to limited knowledge and a lack of skills to deliver a fully supported and maintained cloud solution."
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