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The strategic direction of Avaya's UK business is now in the hands of Steve Rafferty (pictured) following his appointment as MD of the region, reporting to Ronald Rubens, Vice President for Northern Europe.
Immediately prior to his appointment Rafferty was Vice President of Service Providers and Systems Integrators for Avaya in the EU region.
He brings 25-plus years experience in the telecoms and enterprise software space, having also worked in senior sales roles for BT and SCC.
Previous roles include stints at ArmourSoft and Software AG before joining Avaya in April 2015.
Rubens stated: "We have seen Steve transform his teams to deliver deeper engagement with customers, and we look forward to seeing his skills in action in the UK market."
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