A record number of partners registered for Zen Internet's fifth Annual Partner event staged at The Belfry in the West Midlands - 20% of the turnout were prospective partners looking to join Zen.
The aim was to help Partners understand how to make the most of Zen's portfolio of products and services, as well as discussing trends in the marketplace and time to network with key stakeholders in order to provide feedback into future product developments.
There was also an opportunity to shape Zen's roadmaps in two collaborative product and systems workshops, alongside a futuristic session on emerging technologies within the channel.
The day opened with Richard Tang, Zen's Founder and Managing Director, taking partners through the company strategy.
Stephen Warburton, Managing Director of Zen's Indirect Channels, spoke about how Zen plans to support its channel partners in the future and the developments being undertaken to strengthen Partners' ability to take advantage of market trends.
A lively panel session debating opportunities in the channel over the next five years concluded the sessions, with an awards ceremony concluding the day.
Winners included:
Reseller Partner of the Year - Nexus
Dealer Partner of the Year - IT Support Business
New Partner of the Year - RHM
Rising Star - Phormium IT
Solution Sale Partner of the Year - Myson Pages
Spirit of Partnership award - TSG
Deborah Wrigley, Channel Sales Manager, said: "The day was a great opportunity to meet with our partners and work with them to develop mutually beneficial relationships and identify opportunities to grow their business, focusing on shaping future plans together in a way that complements their business strategy.
"It was also a pleasure to reward our partners for their continued support and contribution to the business. We are already looking forward to future events."