IT Europa has released tails on a strong line up of speakers a its seventh European ISV Convention, March 26th in London.
Among the confirmed speakers is Lauri Saft, Director of the IBM Watson Ecosystem program. In her current role she is responsible for developing a network of partnerships consisting of entrepreneurs & established companies who will build their applications on a foundation of cognitive computing.
Rob Craft, Senior Director of Enterprise Cloud, Microsoft, will talk about what business customers ask for from the cloud.
"It's a simple thing, really. They want everything!" he said. "How can we change expectations with business customers to match and exceed what they get today from a device?"
The Gartner keynote at the event is on how Big Data, mobile, business intelligence and hybrid cloud platforms introduce different buyers and cause a shift in customer buying behaviour. This is impacting all ISVs and channels; so Gartner's Mark Paine is looking at ways for ISVs to succeed in selling to these 'new' customers.
The aim of the event is to develop business partnerships and capitalise on the evolution of the IT industry within an increasingly applications and solutions-driven world.
HP, IBM, Interoute, Microsoft and Oracle are supporting the Convention as platinum sponsors. Other sponsors include Arrow ECS, AVG, Avnet, Ingram Micro, ISVWorld, Jaspersoft, SafeNet, SoftServe and SunGard.
To found out more visit http://isvconvention.com/agenda.html