Cloud firm Intermedia has pledged greater channel support via a new sales organisation structure headed up by newly appointed business leaders.
Eric Martorano, the incoming SVP of Worldwide Sales (who moved from Microsoft), said: "Now is the time to bring on additional experience and talent to expand our go-to-market capabilities."
Intermedia CEO Michael Gold commented: "Under Eric's leadership we've begun to scale our channel business at an accelerated rate."
Intermedia has upped its investment in most sales functions, explained Martorano. "Partners want more enablement and support, so we've added that, He stated.
"They wanted more engagement from their account managers, so we have made it possible for our sales team to engage more deeply by decreasing the number of partners managed by each representative."
In the UK, Intermedia has hired a new Vice President of Worldwide Field Channel Sales & Distribution, Eric Roach, who brings 20 years channel experience, most recently working in Microsoft's worldwide SMB sales team.
"As we increase our investments in the UK market and focus our efforts more on the UK channel community, Eric plays an important role in my leadership team."