GCI has swooped on Mark Whitehead to head up its Channel Solutions arm which forms part of the firm's overall expansion strategy.
GCI was recently ranked by Investec as the UK's 19th fastest growing privately owned business, a recognition that didn't go unnoticed by Whitehead.
"GCI has a broad range of products available to the telecoms and data channel and is launching with a complete suite," he said. "Ethernet has enjoyed incredible growth driven by the message that end users need larger reliable bandwidth to enjoy future technologies like cloud and UC. But we are already there and the channel needs these products now.
"With the launch of GCI Channel Solutions we will equip the channel with the tools and products to sell these high margin products."