A comedic Sky TV advert produced by marketers at Salisbury-based Berry Telecom has paid off with a sharp rise in the number of visits to the company's website.
Berry used the latest TV advertising techniques to target specific business users within their homes.
The aim of the advert was to persuade business owners not to neglect their phone system and avoid possible consequences to their personal life, according to Digital Marketing Manager Jade Reeves (pictured).
"Berry Telecom directors and our marketing team met with Sky TV earlier this year to talk about its new AdSmart TV platform which allows businesses to target TV viewers at home by demographic," said Reeves.
"The campaign has gained momentum, especially on social media where the ad has been shared many times."
The first wave of the campaign ended in December and resulted in a notable increase in website visitors. "Our task now is to deliver the Berry experience and create conversion," added Reeves.
Berry Telecom scooped the Best Large Reseller of the Year gong at the 2017 Comms Dealer Sales & Marketing Awards.