AMD-based Notebook unit sales through Western European Distribution increased by +10% year-on-year during the first eight weeks of Q4 2013, according to data published by CONTEXT, the IT market research company.?
In a notebook market down by -12% year-on-year for the period, AMD-powered laptops saw their share increase from 14% in early Q412 to 18% for the equivalent period of 2013. ? ?
"What we see here is an example of the PC market fragmenting into more discreet customer segments", said Jeremy Davies, CEO & co-founder at CONTEXT. "Home buyers want tablets, businesses want higher specification notebooks and are willing to pay more, and where a consumer has chosen a notebook, value is a prime motivator."
Overall growth across Western Europe was driven principally by the UK, where AMD Notebooks by HP, Lenovo, Acer and Toshiba experienced significant growth (+70%). In terms of product, Lenovo's AMD-powered IdeaPad Z585 multimedia laptop led the list of top-selling Notebooks in the UK at the start of the holiday season. ? ?Other top countries performing well in terms of year-on-year growth included Italy (36%) and Spain (38%).
"As a sector I'd like to see us practice what we preach more, have better access to the full range of talent out there and bring more women into the workplace. I'd also like to see people be productive while living a fulfilled family life. I don't see why technology needs to be so intrusive. It should support a work-life balance."
Toby Gold, Chief Executive Officer, sipsynergy