AMD-based Notebook unit sales through Western European Distribution increased by +10% year-on-year during the first eight weeks of Q4 2013, according to data published by CONTEXT, the IT market research company.?
In a notebook market down by -12% year-on-year for the period, AMD-powered laptops saw their share increase from 14% in early Q412 to 18% for the equivalent period of 2013. ? ?
"What we see here is an example of the PC market fragmenting into more discreet customer segments", said Jeremy Davies, CEO & co-founder at CONTEXT. "Home buyers want tablets, businesses want higher specification notebooks and are willing to pay more, and where a consumer has chosen a notebook, value is a prime motivator."
Overall growth across Western Europe was driven principally by the UK, where AMD Notebooks by HP, Lenovo, Acer and Toshiba experienced significant growth (+70%). In terms of product, Lenovo's AMD-powered IdeaPad Z585 multimedia laptop led the list of top-selling Notebooks in the UK at the start of the holiday season. ? ?Other top countries performing well in terms of year-on-year growth included Italy (36%) and Spain (38%).