Tech Data has set out its European strategy and plans to enable and support cloud solutions and service provider partners in moving to the next phase of their cloud practice development at its annual Cloud Summit.
Tech Data's Reza Honarmand, vice president, Cloud, Europe, stated: "The market is maturing rapidly, with IT solutions now leveraging next generation architectures such as hybrid cloud and platform services. This is leading to greater adoption in key areas such as IT operations.
"At the same time, highly complex technologies such as cognitive computing and IoT are driving digital transformation by focusing on the creation and deployment of innovative business solutions. Those partners who have the skills and business models to meet the needs of a changing customer profile will quickly rise above their competition and realise multiplying profits."