NTA has deployed a new set of features on its hosted platform, adding CRM integration, click to dial, a mobile app and reception console.
The company's Channel Sales Manager Justin Blaine said CRM integration was the result of a collaboration between NTA and a third party UC expert.
The roll out took longer than might be considered the norm because of the complex nature of NTA's infrastructure which is positioned across a large number of data centres.
"The new integration delivers connectivity to all of the leading CRM applications used in the market, plus many more bespoke applications designed for particular verticals," said Blaine.
The CRM application can be implemented both on-premise or in the cloud. And NTA offers two different licenses with the new suite of products.
The Express version integrates with Outlook and Gmail, while Fusion connects to most other CRM applications.
These licenses also support screen popping, click to dial, presence and chat sessions.
NTA also lifted the veil on a new operator console for large enterprises and businesses with high call volumes, and a mobile app that replicates the functionality of an office desk phone.