Twenty five per cent of UK resellers are missing out on a valuable financial service by not using leasing to lock in customers.
That's the view of Tom Maxwell Head of Dealer Sales at distributor Nimans which has its own dedicated leasing division.
"One of the most important areas that often gets overlooked is how leasing can help resellers 'lock in' their customers over a long period of time," said Maxwell.
"There's no worries about cash price discounts that can erode margins and they also have greater control over a customer where they can upgrade or add additional equipment further down the line."
Nimans has launched an educational marketing campaign to help resellers understand the 'hassle free' way they can use leasing to grow their businesses.
"There are still a lot of resellers who view elements of leasing as complicated," continued Maxwell. "They don't want to embrace it and only go after cash deals which very often ends up with a price discount and loss of margins. We offer a free lease desk which takes away all the pain of paperwork and liaising with different lenders etc.
"Many resellers are very good at selling leasing but others are a bit frightened of it, particularly at the end of the deal about who owns the kit. We want to soothe their fears and show them how to remain in control," he added.