Highlight partner campaign shifts focus to SMBs

European expansion in 2018 is high on Highlight's agenda as the company ramps up its marketing activities.

Edmund Cartwright, Marketing and Business Development Director, said: "We had previously engaged mostly with tier 1 service providers but the MSP space in the UK, Netherlands and Germany has many smaller customers."

Cartwright tipped the UK as the biggest growth area and aims to increase overall active partner numbers from 12 to 30 by the end of the year.

"We are a scalable organisation but need more channels, so we are about to launch a new partner portal."

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