The future role of ICT distributors in EMEA is assured according to Global Technology Distribution Council (GTDC) CEO Tim Curran who says a growing number of vendors are opting for distribution rather than direct sales strategies.
He also noted that the shift to cloud is no longer a threat to the distribution sector but a market rich in potential.
He delivered these messages to 190 attendees at the annual EMEA GTDC summit in Amsterdam on June 14th.
Cloud platforms and services were tipped as this year's highest growth areas.
"Cloud was seen as threat to distribution, but it is now a major opportunity," stated Curran.