"Never underestimate the power of the comms channel." That was the key message from Fidelity MD Alan Shraga after hearing that his company has been ranked No 8 in the Sunday Times Hiscox Tech Track 100 league table having achieved 134% growth in three years.
"This is the highest position ever achieved by a comms channel business and demonstrates how quickly a company can grow by investing in the channel, giving resellers the tools and range of products they need to develop their businesses and offer them attractive incentives to stay loyal.
"We are a small team but we have worked extremely hard and achieved this result against the headwind of the UK's biggest recession in decades," added Shraga.
"More importantly, as a channel focused business, we have succeeded because of the hard work and talent of our partners. Our mantra of Loyalty, Trust and Delivery has never had more resonance."
TheTech Track table ranks Britain's 100 private tech (TMT) companies with the fastest-growing sales over the latest three years. Founded in 2008, Fidelity's turnover has grown from £400,000 in 2010 to £5.7m in 2013, a sales growth of 134.15% in just three years.
Shraga and fellow founder Simon Payne sold two telecoms companies before starting Fidelity, Cable Telecom and VNetworks.
Fidelity's joined up solutions for the channel include Anvil, a web-based portal for customer management and billing.