Distributor DMSL is incentivising resellers to attend business club events with a pledge to provide resources and support staff to help open discussions with more local firms.
Pop-up stand displays and marketing material are also available.
MD John Carter said: "Small businesses prefer to have an IT and comms services provider to be local, so they can call on them for help and advice at any time.
"We've already supported partners at local business club events and generated a good number of enquires and sales."
Hosted voice services have attracted the most interest, noted Carter.
"VoIP is something most small businesses have heard about but don't completely understand. Having our team there means we can answer all the questions and explain the different options and services available on the spot.
"They are often surprised at the choice and quality of what's on offer, and we can help them select the right service."
DMSL then works with the local reseller to provide quotations, manage orders and provision services.
"DMSL will consider supporting any committed reseller at any kind of event, anywhere in the UK," pledged Carter.
"Depending on the circumstances, some funding support may able be available."