Daisy Group CDO urges UK plc to grasp digitalisation

Daisy Group's Chief Digital Officer Nathan Marke has urged UK plc to fully grasp the digital transformation agenda.

His rallying call follows the outcome of a survey that showed 73% of SMBs and 45% of large enterprises are unable to keep up with the digital revolution despite the overall majority wanting to transform their businesses.

The study (commissioned by Daisy Group and conducted by Vanson Bourne) also found that 52% of large enterprises and 40% of SMBs are looking to digitise both their front and back office functions as quickly as possible, but issues around resource and time, strategic direction, skills and legacy technology are holding them back.

"Businesses large and small must embrace digital transformation if they are to grow their market share," said Marke.

"While the majority of businesses appear to recognise a need to change, their lack of a clear strategy is potentially holding them back.

"It is clear that businesses of all sizes still face considerable technology and resource challenges if they are to achieve their digital transformation goals.

"Through working with expert technology partners, businesses can ensure they are equipped with the right tools and knowledge to make their digital journey a success.

"Orchestrating and facilitating this digital shift shouldn't be taken lightly. But, ultimately, those businesses that fail to get their digital strategy right risk getting everything wrong."