Avaya has named Nidal Abou-Ltaif as President for EMEA and APAC regions.
Since joining Avaya in 2003 as the Regional Sales Leader for the Middle East, Abou-Ltaif has been instrumental in expanding the company's presence in the territory.
In early 2014 Abou-Ltaif was selected to lead Avaya's Global Growth Markets sales theatre, including MEA, Turkey, Russia & CIS, India and SAARC, and Greater China.
Under his leadership, the Global Growth Market region (Middle East, Africa, Russia, India and China) was the fastest-growing within Avaya in FY2014, leading the company's networking business growth globally and achieving impressive performance in the mid-market with Avaya's iConnect channel engagement programme.
Pierre-Paul Allard, Senior VP, Worldwide Sales and president, Global Field Operations, Avaya, said: "Nidal has a significant history of success, a recognised people focus, a fierce passion for winning, and a track-record in helping governments and businesses use technology to make a real difference in people's lives.
"In this new role, his expertise and experience will prove invaluable in a market environment where change is the only constant."
Abou-Ltaif added: "Only when our customers rate us strongly can we consider ourselves to be truly successful. Having a customer-focused organisation requires building solutions and services that deliver the outcomes desired by our customers. This means having a team that understands our customers' challenges today and in the future, and one which has the expertise and imagination to build solutions that produce measurable and meaningful results."