Simetric Telecom unlocks big data potential following Cognia link up

Leeds-based Simetric Telecom has added a call intelligence system to its Mobile-X product, enabling users to access the intelligence held inside their voice and SMS messages.

The move to unlock big data potential follows a link up with Cognia.

Simetric MD Gavin Sweet said: "There's so much data held in voice and text communications which businesses are missing out on by having no way of analysing.

"Adding Cognia to our Mobile-X service will enable our customers to record conversations across mobile, landline and SMS and analyse them all on one global system without the need for costly infrastructure to support it. The possibilities are endless."

The Cognia system enables businesses to intelligently investigate events, monitor communications and securely share the results with internal and external parties.

Cognia COO Ian Hook said: "Our cloud archive solution is designed to deliver not just traditional call recording requirements but to create value to all users, mobile, fixed and social."

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