Societe Generale Equipment Finance (SGEF) has stepped up its technology finance activities in the UK having formed an Office Equipment division spearheaded by Simon Rodway (pictured), Head of Office Equipment Channel.
He aims to set up and develop SGEF's position in this market sector with both dealers and manufacturers of office equipment (OE) and telecoms equipment.
Rodway has spent the last 20-plus years working within the financing and leasing industry specifically within the technology OE market place and leading key vendor relationships.
He has previously held senior leadership roles in a number of the major technology leasing companies where his experience has enabled expansion and growth of the business channels.
He will be based at the firm's Richmond UK office.
Rodway said: "My in-depth industry background in technology leasing and the reprographic market will definitely place us in a strong position to grow and expand into the small ticket flow market.
"I look forward to the exciting new challenges ahead and the ability to design a business model that will support the customers and the ever changing technology market.
"Societe General Equipment Finance has the support infrastructure and appetite to develop new ways to fund assets and support products such as software and intangibles where other lessors tend to struggle."