Elliot Howard has been named as NetApp's new UK & Ireland Country Manager.
Reporting directly to the Northern EMEA management team, his main area of focus will be accelerating sales and overseeing the development of NetApp's field operations.
He joins from Sopra Banking Software where he spent four years as UK Managing Director.
Howard also held the position of Executive Vice President, reporting to the CEO and contributing to global business strategy.
Prior to that, he spent five years at HP as Global Client Business Manager, leading key relationships with global banking customers and developing sales strategy across the full HP portfolio.
Howard commented: "I'm excited to join NetApp due to its data management value proposition and company culture."
Dave Allen, Vice President & GM Northern EMEA, NetApp, added: "Elliot's experience, focus and leadership style will help develop our business and drive growth in the UK&I.
"He brings tremendous insight from previous engagements managing global customer relationships, sales, and portfolio strategies, all of which are key in helping our partners and customers leverage their data assets and maximise their business value."