Avaya has appointed Fadi Moubarak as Channel Leader for Avaya International which covers Europe, Asia, the Middle East and Africa.
This role will see Moubarak spearhead a new channel strategy focused on driving digital transformation in the enterprise and mid-market sectors.
Moubarak has been with Avaya since 2013 overseeing the channel engagement strategy for the AMEA region, while keeping it aligned with sales execution and coverage to drive incremental business.
Moubarak has been in the technology sector since 1990 and holds a Bachelors in Electrical Engineering from the American University of Beirut, and an MBA from the Edinburgh Business School. Based in Dubai, Fadi is also a board member of the American-Lebanese Chamber of Commerce.
Nidal Abou-Ltaif, President, Avaya International, said: "Fadi's deep understanding of the channel community priorities and the regional business environment has been a strong driver of Avaya's success in the MENA region. I am confident that he will continue to help drive our go-to-market strategy and achieve equal and greater success in this new role covering a wider and more diverse region."