Meetupcall is targeting £6m turnover within three years following a funding boost from investors who have acquired a 20% stake in the business.
The investors include Ryan McCarry, founder of Sleek Networks, the Internet infrastructure provider acquired by Adapt in 2013.
As a Director and will assist with Meetupcall's ambition to become a household name global conference call provider.
McCarry commented: "We have a great team and a disruptive proposition."
Also investing is David Parkes who has run his own accountancy firm for 32 years. He joins as Financial Director.
"As emerging companies grow, there is an increasing importance on senior management and ensuring the right investment is available," noted Parkes. "I look forward to the challenges we'll face in progressing the business on a sustainable path to success."
Meetupcall founder and CEO, Simon Moxon added: "With the wealth of experience brought by our new investors the best is yet to come.
"This funding will allow us to accelerate our growth through the creation of around 10 new jobs.
"As companies look to cut costs and reduce their carbon footprint, conference calls are increasingly used as an alternative to travelling to meetings.
"With the growth of diverse and remote workforces and a move away from traditional offices the conference call industry is now worth an estimated £5bn globally."
Pictured: Ryan McCarry (left) with Simon Moxon