A digital content solution that enables brands to tailor content for their customers has been launched by Immedia Group.
Its CEO, former BBC radio presenter Bruno Brookes, said DreamStream X works by streaming live broadcasts from Immedia's own studios onto an app integrated within a brand's platform and delivered to peoples' mobile phones.
"The app is able to share music, video, exclusive offers and the latest events as well as allow customers to post comments around upcoming trends," said Brookes. "The platform extends brand communications to 'out of store' audiences, making brands de facto media owners.
"DreamStream X provides a global platform which enables brands to launch and develop custom music and entertainment channels, amplifying cultural values and other interactive communications.
"The new platform gives brands the opportunity to take owned media channels and to convert them into entertainment and engagement channels that can deliver increased commercial return.
"Our expansion into video and animation has broadened Immedia's offer to excite the end-user experience across our four pillars in consumer, sport, education and workforce."
Brookes also noted that the new platform features intelligent analytics capabilities that provide actionable insight to help businesses identify better ways to improve content and capture audience attention.