Avaya's ambitions to digitally transform the SME and mid-market sectors have been advanced by the appointment of Ioan MacRae as Mid-market Director for Avaya International, focusing on Europe and the Africa, Middle East and Asia (AMEA) region.
MacRae joined Avaya in 2014 as Mid-market Director for Europe. He was previously General Manager at Westcon Group.
"Avaya is delivering tailored solutions that help mid-market organisations achieve their digital transformation goals at their own pace and path, in a model of their choosing," stated MacRae.
Fadi Moubarak, Channel Leader for Europe and AMEA, added: "The mid-market remains at the core of our strategy. Ioan will continue to help drive our go-to-market strategy and achieve equal and greater success in this new role covering a wider and more diverse region."